Answer Instagram DMs quickly without losing the personal touch.
OrmiTech brings Instagram messages into a shared inbox, lets AI handle routine questions and gives your team the context to reply to everything else.
What is Instagram DM automation?
Instagram DM automation is the use of software to reply to direct messages your business receives on Instagram. OrmiTech uses AI to answer routine questions, and keeps every Instagram conversation in a shared inbox where your team can step in.
- What it does
- Answers Instagram DMs, tags leads and assigns conversations to teammates
- Who it is for
- Brands, shops and creators-turned-businesses that receive sales and support questions by DM
- Where it works
- Instagram, alongside Facebook, WhatsApp and website chat in one inbox
- What stays personal
- Conversations you want a person to handle can be taken over at any point
How an Instagram DM is handled
- 01
A DM arrives
It appears in the OrmiTech inbox with the customer's earlier conversations.
- 02
AI reads the question
Questions such as colours, sizes, prices and delivery are recognised.
- 03
The reply goes out
Routine questions are answered instantly using your business information.
- 04
The lead is captured
Interested customers are tagged and can be assigned for a follow-up.
Why teams manage Instagram DMs in OrmiTech
No missed DMs
Messages do not disappear into a busy mobile inbox.
Shared with the team
Assign a DM to whoever handles that customer, and leave notes for the next person.
Same customer, every channel
If the customer also writes on WhatsApp, the history is on one record.
From DM to order
Start an order from the conversation and keep it next to the chat.
Instagram use cases
Fashion and product brands
Answer availability and sizing questions, then take the order.
Coaches and service providers
Qualify enquiries before a call is booked.
Growing shops
Keep replies fast as message volume grows.
Frequently asked questions
Yes. OrmiTech connects Instagram, answers routine DMs with AI and lets your team take over any conversation.
See OrmiTech with your own channels.
Start with the channels you use today and let your team handle only the conversations that need a person.